In order to reveal their social relevance to members of the heritage sector, I developed a brainstorming game in which the players take on the corporate identities of e.g the HEMA (a Dutch dime store chain), H&M (a fashion retail store) or a bank. The purpose of the game was to enter into negotiations with national heritage organizations on how to mutually benefit from each other. The best collaboration (and concept) was awarded a prize, given by a jury.

At the same time, the game could be played with >100 players who all give their unique social, business and creative input to make the best collaboration, what a intresting crowdsoucing experiment is. This pilot game has already been played in serveral institutes with good results.