Imagine IC has been a community center and production company/lab since 1999. It is located in Amsterdam Zuidoost (a multicultural borough in the Southeast of Amsterdam). Imagine IC aspires to represent and pass on the identity and culture of first and second/third generation immigrants to the Netherlands. It aims to do this for the benefit of a wide audience of interested people. At this point in time, I am collaborating with Imagine IC to develop a digital strategy that social media and gaming are a significant part of.